Hlemmur Mathöll

Feb 2017

Identity and branding for Hlemmur Mathöll, Iceland’s first food hall - created at Jónsson & Le’macks along with Iona Sjöfn Huntington-Williams. 

Hlemmur is a bus station rooted deeply in the history of Reykjavík, having long been a place with a rather unsavory reputation linked to homelessness, drugs and troubled youth but it went through a dramatic transformation when it changed from only a bus stop to also being a food hall. The identity is crafted with respect for the past and the diversity of the people that flow through this historic building - Hlemmur is a bridge between different worlds.  





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